By Zou himfr

Into a business crisis in the United States Motor Company Hyundai Motor have copied the "car of unemployed customers on the buy-back" marketing program. With the further deterioration of sales, American auto companies have put aside their face, at copying the success of a modern car marketing program, only improve the sales. 1,2 months of this year, General in the U.S. market dropped 51.1 percent year-on-year sales, Ford also dropped 45.9 percent. However, sales of Hyundai Motor has increased by 4.9%.

Local time on day 31, GM broadcast the "full self-assurance in GM Plan (GM Total Confidence)" advancement of the program. Its content, when buyers purchase GM at 2 years of job loss, the business paid by their customers for the vehicle charter 9 times, the allowance of up to 500 U.S. dollars per month. In supplement, the use of GM for more than 3 years customers purchase GM afresh, even if utilised vehicles worth is less than the total allowance of spectacular installment will furthermore give grants to a greatest of 5000 U.S. dollars.

The same day, Ford also made the content as "the purchaser of unemployment may be a period of 12 months on his behalf to repay the monthly installments of up to 700 U.S. dollars" and "Ford Advantage Plan" program.

Promotion guidelines of these financial gatherings in spite of of the label, content and recent motor vehicles in one month this year to usher in the "Hyundai Assurance Program" a scenery very comparable selling programs. Modern year of the program for the pay for of redundancy up to 7500 U.S. dollars to give compensation. In augmentation, the Modern will be paid acing for "job 3 month period" in installments. Industry analysts said that the endorsement program of the recent motor vehicle is far more than the effectiveness of the advertising to withstand the risk of the enterprise is a very flexible way of marketing.

There is also the view that GM, Ford to imitate the biggest beneficiaries of modern of modern motor vehicles. Even the U.S. media have widely publicized that "GM, Ford copied from a modern car," which is equivalent to a modern car to do the free advertising, because consumers are the United States for the purchase of what (the crisis facing bankruptcy car) cars outside the United States models and hesitant. In short, modern cars can be the best of both worlds, Michiho wind.

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