By Joe Barry

Considering the enormous amount of people who do some, if not most or all, of their shopping online through any number of websites, you can imagine the importance of getting your customer's address information correctly the first time.

This not only saves a considerable amount of time and money for both you and your customer, but you can ensure a positive guest experience -- and quite likely referrals to family and friends -- by making sure your customers receive their goods and services in a timely manner.

The best, and by far easiest, way to do this is by using address verification software programs. These programs are easy to install and use and you'll start to see the benefits almost immediately.

By using some simple address verification tools your customers will be able to double check the accuracy of the information they provide on the website. This usually happens during checkout and it can help them eliminate any typing errors or misspellings that might get in the way of a smooth transaction.

You need to place the code in the shopping cart area of your site. This way when they check out all their billing and shipping information is verified before it is sent to you. This will increase efficiency and customer satisfaction.

The verification usually happens during check out, where the software will run the address through the US Postal Service's register to double check the address exists. This way your customers will be able to avoid typos and misspellings when entering their address information. When starting, or improving an E-commerce site, make sure that you incorporate address verification software.

An address verification system works by comparing the validity of the address a customer uses against the current and updated United States Post Office database of addresses. This can help ensure accuracy when they place an order. And this will all take place before they hit the submit button so they will have plenty of opportunities to fix anything that was done wrong.

In the end, this may be more beneficial to businesses because it helps them eliminate undeliverable packages and returned communications, but the customers still benefit, too. They won't have to wait around as their packages wander around lost. Address verification can really make a difference for you and your customers.

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